About me
My name is Maxime. Born in the South of France, I peacefully grew up in the shade of its oak trees before starting my rural exodus by moving to Toulouse to study publishing. During the first years of my professional life, I quickly realized that this fascinating field would be very difficult to access. So, I explored new sectors in search of a place where I could thrive. This initiatory journey lasted a good decade, allowing me to gain experience in France and abroad, in print management, sales, and IT.
A return to my first loves
After these intellectual and geographical explorations, once again well settled in the Ville rose, I redirected myself to my original passions: creation and communication in the broad sense, this time adding the web to my digital skill set. To my great delight, I now work as a freelancer, mainly supporting small-scale organizations in need of rebranding or of a first brand identity.

Un retour aux premières amours

After these intellectual and geographical explorations, once again well settled in the Ville rose, I redirected myself to my original interests: creation and communication in the broad sense, this time adding the web to my digital toolkit. To my great delight, I now work independently, mainly supporting small-scale organizations in need of a brand identity.
What does “Baderetti” mean?
It’s a contraction of my parents’ last names. In this way, I chose to honor, every day, those who did everything possible to help me find my place and succeed in all aspects of life.
To learn more about how I work (in French):

Graphic designer, web designer, copywriter…

... but also
novelist !

After years of writing and many twists and turns, I officially became an author in 2023 with the release of my first novel La Mécanique des échecs. In 2025, my second book Les Rouages du vice hit bookstores. If you’re a fan of adventure novels and enjoy imaginary worlds, don’t hesitate to follow my journey as a writer!